I really love the products! I like how the beard wash lathers up. The beard oil doesn't leave my hands all greasy after applying it. The beard balm is awesome!! It's the perfect blend between a beard butter and a beard wax!! I've been using a different brand for many years now (another Veteran owned company) which I stuck with because I wasn't happy with any of the other products that I tried over the years. I'm so glad I decided to try Lit!! I just joined the Scent Club today because I liked the products so much!!
Love this company. Love supporting vets. As a vet, I am always proud to continue to help. Summer Smore and Guilty Pleasure are my favorite scents.
Great as usual.
Lit-Beard is nothing short of amazing. I look forward to whatever the day may bring when I’m feeling this good.
Great product, great smell!
Guilty f'n Pleasure!! Smells f'n awesome. I can smell the sweet aromas of chocolate, coffee and orange in my beard all day in my semi. Highly recommended!!
Great product and great service. Loved the hand written note in the box. Glad to support a veteran owned business and recommend them 1000%.
My kids and my gf love the smell. F@CK Shaving.
Love the smell of the guilty pleasure! It's the only one I've tried but don't know if I want to leave this one!
Lit is an amazing product. Anthony is an amazing person. Love the personal notes in boxes. Love that he listens to old metal while packing boxes and even tells you the song in the note. Keep up the good work brother and the amazing product!!!
Loved the blends of smells. The orange, chocolate, and coffee compliment each other nicely and at different times of the day, I get the smells. Another homeroom Anthony!
Another great product, another great scent! It has a light sweet scent (so if you’re worried it has a strong orange or coffee scent- it does not.). Thanks again Anthony keep up the great work!
Love the Smell .
Got this duo because everyone on Facebook was saying how well this paired with Naughty List. It is a good mix, as it turns out. Glad I got this scent again!
Great product. Like it so much I haven’t used any other.
This scent is awesome as are all of Lit Beard Co. products.
Wash oil and balm. Last me all day at work for 12 hours. Keeps it nice even with a mask on. This is my second purchase from yall and I will keep coming back for more. Thanks yall and keep it up. Your custom for life from T.C michigan
The guilty pleasure beard oil is awesome and my wife can't get enough of it you make by far the best beard oils on the market that I have found I just ordered the naughty list oil you never disappoint great products and f*** razors
It smells good, like it should. If it smelled bad, I'd be mad. I like the price, which was also nice.
smells great and wife loves it
Wash, balm, and oil are great for any occasion.!!!!
My wife loves the smell of this one on me.!!!!
Order processed and arrived quickly. Love supporting veteran owned companies and products being a veteranmyself. The hand written note inside means a lot cant wait to continue ordering more products in the future.
It would be nice it it was a little stronger smelling, but other than that it's good.
First beard product I’ve ever used. Due to wearing a mask all day I had developed some serious dry skin and irritation on my chin. Ive used this product for one week and I’ve had zero itching or irritation. I love it. Thank you Lit, definitely buying the Wisco set next.
Smell good , feel good not grease just right...
Great product. Smells are amazing. Most importantly the wife loves them. Great job Anthony keep up the good work.
Great products!!! I have used other oils and balms but these are different they definitely make my beard stronger and also smell really fucking good!! Thank you so much.
My first time ordering and won’t be my last!! Went with guilty pleasure and the name did not disappoint. The aroma throughout the night brought the pleasure in the bedroom with the wife and left me guilty when the dog gave us quite the look and jumped off the bed. Guilty by pleasure !!! Love it!!
This shit has my wife hacking up hairballs from being up in my beard so much
I have tried many beard products and this is in the Top 2 and might end up being number 1. I just have to get used to the beard balm as I think I am using to much of it. Love the smell of wisco and guilty pleasures. Would love to see you come out with a beard conditioner as well. Larry Spencer
Advice of another friend of mine, he turned me on to Lit Beard Co. I had never heard of you guys before but I'm really pleased with my purchase. I ABSOLUTELY LOVE THE SCENT PROFILE OF GUILTY PLEASURE! I also like the personal touches that Anthony added to the packaging from the personal message to the wax dipped beard oil to the sample of Wisco Whiskey to the stickers and the dropper. Pretty cool! Once I run out of the guilty pleasure, I look forward to trying something else from you guys. Choices choices. Thank you! #litbeardco #veteranownedbusiness #veteranrun #razorhater #fuckrazors
Nothing wrong with the product at all, just isn't the smell for me.
Love the products, love the service. Will be ordering again
LOVE the way the beard wash leaves your beard feeling so fresh and clean! The scent is pleasant and lasts all day long! I want to thank you and your crew for producing a great product and for GIVING BACK to your fellow men and women in the Military! Kick ass!
Sorry, I'm too ugly to post a photo At least my beard is happy & healthy! After being a BABC loyalist, I decided to get a full kit of LIT. The scents are way more pronounced and ACTUALLY SMELL LIKE THEY SAY THEY DO! Scents also last waaaaay longer, even after running my greasy grubby fingers through it. Oh yeah, and it does what it's designed to do very well. My beard is really soft and I haven't been losing hairs on my brush anymore. It seems fuller than before, more voluminous even for being rather short (for now). LIT, if you're reading this, I really want to put your brand on my sim-racing cars (AKA free advertising )! I'll definitely be back!
Man i been looking for a company like LIT the brand is great smell great and u guys do the small things other company dont do .....love it from the box the letter the sticker and the product fucking rock
Fucking softened my beard right up bonus!!!!
Couldn't wait to get this it smells so awesome and go's on so great and leaves my beard so soft.
This has to be the best product I have used so far. Between the guilty pleasure and the Wisco I have the beard wash, oil, and Boehm. The product you sell do NOT leave your face or hands all greasy. My face smells amazing and beard is the softest it has ever been. Keep up the amazing work and from one vet to and vet great work and product. I tell everybody about your product and let them smell and even try some of the others I have in samples.
Great smelling product love the dark smell of the 420 beard oil, and balm, that and the Wisco Whiskey are my girls favorite it's a instant to the bedroom when I have it in.
I was buying a cheaper product made locally that claimed a similar ingredients list. I say similar because in their products, the wash instantly made my skin dry out to a painful level and the oil and balm just made stuff sticky and greasy. Not to mention, theirs was scented in a way that makes it smell like you ate a can of sardines. Instantly after using this wash I could feel the difference in my facial hair, and 2 drops of balm and tiny bit of this balm and I was golden. As stated in the videos, the balm instantly heats up inbetween the fingers and spreads in perfectly. The buying process with Lit is also great and even if this product might be more than what you're currently spending, Anthony really goes out of his way for customer service and care.
Couple things, the scent is very lite to none and the balm is really gritty. I feel like I’m putting sand in my beard. The oil isn’t bad, nice scent but still on the weaker side.
Guilty please was a pleasant surprise. Scent wasn’t to powerful, just right. Thanks Brother!
Great bang for your buck and smells amazing
It has the perfect consistency and soaks into the skin and hair really nice. If you have a dry beard /dry skin, this will do wonders for you and keeps it moist all day without feeling greasy or oily. Smells fantastic unlike a lot of other beard oils
Love everything! Can’t wait to see what you guys come out with the next few months!
Amazing product, amazing company. Would highly recommend anyone to try these oils,balms & wash. With most oils mt face always felt greasy, but with lit beard co. products, it feels cleaner & the scent last all day. I will only use lit beard co. products from now on.
Happy happy with the product, smells great, gf likes it too
I ordered the guilty pleasures bundle and love all the items. Great package.
best product iv ever used to date
The best customer service you can get! And the product well let's just say my beard and my wife love it. I would have to say my favorite is the way the balm is not so stiff as most and not as soft as a butter, the perfect in between mixture that tames flyaways and keeps shape. Order you will not be disappointed!
Guilty pleasure was one of the scents I got on my first order with Lit. Let me tell you it did not disappoint at all!! That chocolate, orange, and coffee scent was amazing to the nostrils! Definitely one of my favorites!!!
Very smooth and not greasy. LOVE the scent.
Also a vet and will be buying more to support y'all. Love the product. My beard feels and smells amazing. My girlfriend, and other female friends, have said they almost wanna eat my beard due to the scent.
I will be a repeat customer.
Got my order in yesterday, used the wash and oil, and balm this morning, told my wife they're certain scents that you know that you've found that you want to stick with, and Guilty Pleasure is definitely one of them!! I love that scent and so does my wife, and if the wife's not happy, well you know the rest.
Lit Beard Co.'s Guilty Pleasure is wonderful. The beard wash is a refreshing eye opener in the shower; sweet chocolate, warm coffee, and energizing orange are a great boost before work or when you're sprucing up for bedtime. The wash cleans well, leaving the beard feeling soft and fresh. The oil and balm are rich and luxurious, really hydrating the beard and moisturizing the chin without causing any itching or greasy discomfort. It makes brushing comfortable and relaxing, and really enables you to shape and control the beard without a waxy or oily buildup. The scent is the icing on the cake; warm, mildly sweet with the light citrus tang, and long lasting. I don't see myself as a particularly good looking dude, but I have a good full beard. Guilty Pleasure makes my beard feel great and alive, and that gives me a bit of a confidence boost, though Wisco Whisky is my actual favorite. Sorry, had to sneak that in. That stuff is magic. Regarding the price: It's worth it. I'm a regular factory worker, so I'm not made of money. The solution is simple; save a few bucks here and there and you'll be able to afford a bottle. I don't think there is anything wrong with treating yourself to something good when you've worked hard and earned it. I only bring this up because I've seen people complain about the price on social media here and there; 20 bucks for a bottle of such high quality beard oil is reasonable and attainable. End rant. To finish, I just want to say that this stuff is great. It does what it says it's going to do and makes your beard look and feel incredible. Guilty Pleasure is a delightful, sweet yet masculine scent that absolutely satisfies. I've probably said too much. Thanks Lit for the awesome stuff!
Great smell works as it was intended Looking forward to next purchase.
I bought this for my husband and he smells delicious
This oil smells so good that my chihuahua (Tippy) loves snuggling up next to my beard . Get this scent before its gone !
The scent is amazing, and the wife won't stop smelling me. Not bad at all!
The scent is good.. I gave it four stars because when I had opened the box the beard wash was open and so everything had gotten soap on it
Smells great! My wife loves it! Wants me to get more. Please don't stop making this!
I first learned about LIT via Facebook, and decided to give it a try. I love the scent and so does the wife! The products are all GREAT! I come from a military family and the opportunity to support veteran run business that donates to other veterans, is just an added bonus!
The smell is absolutely awesome! And not greasy like other products I've tried! Customer for life!
Love the scent
I absolutely love this stuff. Keeps my beard in the shape I want it all day long. Smells amazing and the women drool over it. I’m not even kidding
Great product from the beard wash to the balm an oil, been looking for a while for a good product and y’all are that product
Smells so much better than the big box store products and I love that it's an American company from the Midwest that supports our troops. You won't be disappointed!
Awesome stuff! Great Customer Service, and Anthony is a hell of a nice guy and fellow veteran. F Razors!!
It was pretty good to smell those scents together. I don't have a lady anymore, she passed away in 2020. But hey I wanted to try it anyway. But hey it smells great. I can't have the beard I want due to the job I have. I'm working on a retirement soon I hope.
Awesome stuff Thanks.
Feels great and smells great! I have tried several beard oil companies and LIT Beard has been the best! Being a Wisconsin based company is even better! Favorites of mine are Wisco Whiskey, Deer Camp, and now Guilty Pleasure!
This company kicks ass. Customer service is lights out. Would definitely order from here again.
First time growning a beard tried couple different brands of oil by far this made my beard twice as soft of what I was useing and my wife loves the scent as do I. The sample of Wisco whiskey that Anthony sent with my order also smells fantastic . He has my business Thanks, Anthony And f*uck razors Keep up the good work man
Great products! Love the smell of Guilty Pleasure!
Love the smell. Can't wait to try another product.
The chocolate is the dominant scent with a medium coffee aroma and just a touch of citrus. The amount of citrus is just right IMO. This product has left my beard feeling refreshed, soft and vibrant. I would recommend this to everyone with a beard.
As a prior serviceman I enjoy the product. Smells amazing
It smells more like chocolate then orange or coffee! I would like a little more of the orange sent to come through! The chocolate smell is not bad I was just expect more of the other scents to come through.Other then that it is a great product. The oil and the balm make my beard look and feel great!
1st time Lit customer, Been looking for a great smelling good bread balm and oil and Guilty Pleasure does not disappoint. Will be ordering other Scent’s very soon.
First time trying lit beard products and this guilty pleasure scent is amazing. Beard oil is long lasting and helps keep the itch down. Having to wear a mask at work the beard balm helps keep my beard looking good. Also the wife loves this scent. Keep up good work.
I dont mind when the wife wants to tear my clothes off because of the irresistible fragrance of my beard, but when the ladies at the gym start trying she gets a bit irritated. I love this stuff!
This makes my husband beard smell so good, kinda jealous I mean who doesn’t love chocolate, and with the hits of coffee and Orange it’s awesome. Not to mention all the others I have ordered for him!
The guilty pleasure OMG one of the best oils and balms out there. It smells so good that I literally want to eat my beard it smells so good! And dont get me started on the wash it makes my beard so soft and smooth!
Don't Know Who The F We Are?
🧀 Wisconsin Based. 🇺🇸 Veteran Owned. 🤘 Wax Dipped Beard Oil, Beard Balm, Beard Everything Company. 🍺 Taking care of THIRSTY BEARDS in the Midwest