Although I can not fully smell it (thanks rona), my wife absolutely loves the way it smells and to be honest thats all that matters haha. As far as the product itself, it leaves my beard super soft and not oily looking or feeling. It's by far the best beard product I have ever used and I've tried many!!!!
I have tried many lit products, with great results. Wisco whisky is my favorite, followed by guilty pleasure and bounty hunter.lemon hop is also pretty decent. These scents are my go-to. Will always have these stocked in my collection.
Great natural small-batch beardcare
I love this one for my AA meetings. It drives the women wild!!!!
I purchased the WISCO Whiskey oil and balm combo. The scent is wonderful, and both products perform really well. I have no complaints!
Ordered the beard balm and oil combo. I’m 100% hooked on the balm. Haven’t even tried the oil yet but it smells great!
I stand for the flag and those who have served our great nation, and I stand for Lit Beard Co who makes this country’s best beard products.
Wife loves it! Can’t stop snuggling my beard.
Does it moisturize? I don't know, probably. Ask a dermatologist. Does it smell fuckin amazing? You're damn right it does. That's enough for me.
Lit is simply the best! Great products, great people doing business the way it should be done! Of course they are, after all they are Veterans and from the Badger, I mean, it just doesn't get any better than this! If you are a#f@&kingrazorhater, and you haven't ordered from LIT yet, then you are just plain missing out the best product for your beard and your skin, so what in the hell are you waiting for, get your order in now, no, not later, right now! Tim Richardson US Navy Veteran
Hubby loved how soft it made his beard feel & loved the scent- subtle, not overpowering, fresh, perfect. I loved the handwritten note in the box, you don't see that anymore and wow, what awesome customer service and they really care about their customers & orders. Hubby was surprised how much was in the bottle, will last a long time. Highly recommend!
Stuff is amaze balls!!
Love the scent. Never more have I ever wanted to eat hair!!!
This is my first time ever using a product for my beard,and I have to say I’m so happy I found you guys, your products are awesome thank you for all you all do.
Awesome scent. Wife loves it. Makes my beard feel soft and manageable.
Got my first order last week my beard is so much softer now can't wait to try another scent.
This is my favorite flavor I’ve gotten so far. The balm and the oil are high quality and make my beard very soft and smell good all day. I’ll keep getting the wisco as my regular scent. It’s great stuff.
Got first order just before leaving on fishing trip. Maybe a coincidence but used the Wisco Whiskey before heading out and caught this beauty along with 2 other salmon, one weighing 25lbs. Thanks guys LOVE the product.
Stuff is awesome!! Everyone loves it!!
This is absolutely the best smelling beard oil that I have ever had. I get compliments all of the time about how great I smell.
The scent is wonderful! He says it conditions well. We have a two year old daughter who loves her Daddy and is constantly laying on his beard. Whatever he conditions with she ends up smelling like his beard. I can report they both look amazing.. I’m not quite sure how to explain her new hair regimen is called LIT in Whiskey scent to her daycare workers but I’ll figure that out.
Love the smell, husband loves his beard not itching and the boars hair brush works great to smooth it all out
Love the smell of this product!
I have used all sorts of oils and balm for my beard and unfortunately your product is the first that when using the oil, my skin under the beard itches all day. The balm either makes my beard just goes all over the place or looks greasy but still uncontrollably. Been using the product for several weeks now and still no change.
I just started using it, so far I like it.
Love the smooth smell and feel of the oil and the balm. No itch and helps tame my courseness. Wife loves it need I say more.
Good smell and fast shipping.
This is my new favorite company. I have had beards for over 15 years, and tried over 20 companies. The quality of the beard oil and balm is top shelf!! Will be buying more scents for the summer! Don’t wait…. Order some today!!!!
Happily reordered the Wisco Whiskey, love the scent. The oil and the balm do their jobs exceptionally well, love this product.
I bought this beard oil for my husband and man does it deliver! He loved every part of the package as much as I did
Tried out the Wisco Whiskey oil and balm today! It smells great, feels awesome, and is American made, veteran owned and operated. Keep growing brothers.
One word. AWESOME!!!
Shit smells good! Further, the little finishing touches like the free sample and handwritten note in the box makes customer service top notch. You folks have a customer for life.
the wife likes the smell and my beard is not so tangled. like the idea money goes for vets, that is something very special. thank you.
Still haven't even received it.....
By far the best beard product Iv ever used! Definitely a regulars customer
Makes my beard feel soft but a little too over powering of a scent for me.
Wisco whiskey is still my favorite - turning it into my Sunday scent, so I smell & look great for church. Scent is mellow enough that it gets other people's attention, but not so much that they think it's overbearing. Really wish there was an accompanying beard wash for it (thought there was on one of my last reviews, sorry if that was misleading, lol) - buy it in a heartbeat. Thanks again Anthony - keep up the good work, and thanks for providing awesome products!
I have tried a couple of your competitors beard oils and balm. They can't even be in the same ring as you guys. So far I've only used the Wisco oil and balm but it has worked fantastic and smells great. I have a couple more on order already.
Hi Anthony! I ordered your product for my hubby as a little gift for the hard work he does for his family. He has been front line in the Covid-19 fight since day 1. He loves the smell and he tried it out yesterday for the first time. We both LOVE the smell and it gives his silver goatee a beautiful shine. You've got an awesome product man! And for the price it can't be beat. My (husband) and I would like to thank you for your service one veteran to another and wish you luck with your awesome products. Thanks and God bless.
This beard oil feels fantastic. Really thick and really nurturing. Also the balm it’s easy to apply as it melts easily and goes in and gives really great hold. It’s not greasy at all and not hard to melt. Service from lit beard Co. was excellent and had lots of personal touches. The only negative is the Wisco fragrance. I did not immediately love it, smells a little bit feminine to me. It might grow on me over time but again everything else is great! I had recently purchased some products from live bearded company and while their fragrances are really good, their oil feels cheap and the butter doesn’t hold my 12 inch long beard.
Ordered Wisco Wiskey and Texas Cedar and sample of bounty hunter and all 3 are freaking awesome, sporting the bounty hunter in this photo love it love it love it thank you brother.
This is a good times smell for me. Anytime I go out with friends this is what I use. Many complaints from the ladies and men. A few have converted to Lit. That is advertisement enough.
The order was fast and great. The quality of the packaging was excellent and I really appreciated the personalized note on the box. The products of course I love them! Already thinking of which scent I'll try next.
This beard balm is unlike the others I have used, its more of a hybrid butter/balm than a traditional balm. Easy to use and great scent. Tames my wild beard full of cowlick with ease and gives it a nice healthy shine. Doesn't feel think after applying like some balms I've used. Leaves my beard feeling great.
This oil is great. Very lightweight and smells amazing! My wife loves the scent. Very happy with my purchase.
Love the scent of Wisco whiskey! Wish you had a complete set with body wash/beard wash
Still waiting for its arrival. It missed Saturday delivery hopefully will be Monday. Post Office is slow AF.
Love everything about this company. From their mission statement, to the way they ship their product, to the personal note inside the box. But the product itself was lacking much punch. The cherry balm and oil smelled more like cherry chapstick. The beard oil does not have a stopper so unwanted oil pours out. I will try another scent but am skeptical.
Found this company by accident but man am I glad I did. This stuff smells great and leaves my beard looking healthy and fresh. Well definitely be getting more flavors and recommending to all I know.
One word, AWESOME! Being a vet I try to support other vets. Been using commercial beard care for awhile and they have worked fine, but when I got my first order in the mail I knew I found my new go to company. The wife likes the wisko whiskey and I think it awesome! Packing was professional and the hand written comments on the inside of the box shows your attention to detail and commitment! I hope you go far brother you have earned a customer for life! P.S. I’m glad you were jamming to ozzy when my batch was made!!! Thank you!
Such a cool company! I love to support local businesses. F big box stores!! To support a veteran makes it all the better. It doesn't hurt that the products are top notch with incredible customer service.
I've enjoyed all the Lit Beard Co. products I've bought, but it was Wisco Whiskey that initially sparked my interest. I had been looking at different oils online, so eventually Facebook started making recommendations. Wisco Whiskey immediately jumped out; the bold red labelling and sleek wax dipping caught my eye, and the description of the scent made me want it. Upon receiving the package (also with the Guilty Pleasure oil, balm, and wash, which are all GREAT) I was really impressed with the presentation; cool box, nice arrangement, and a handwritten note for a unique personal touch. Then I used the oil and balm and my life changed forever. Not exactly, but I want Lit Beard Co. products in my beard for the rest of my life! The oil is so silky, hydrating, and wonderfully scented that it has given me a whole new respect for my beard. The balm gives a rich finish that helps tame the beard without turning into a greasy coating. The scent of cherries vanilla and oak is like happiness in a bottle. It's over. Wisco Whiskey wins. It's worth getting up a few minutes earlier to fit Lit into your grooming routine.
Started myself off with the Wisco Whiskey bundle and also the Founders Blend beard wash. I must say the wash, oil and balm are straight up top notch products. Made my beard look stronger than ever. I normally go unscented with beard oil and balm but not anymore. The scent Wisco Whiskey applies is fire. I'll be tossing my old beard gear out and sticking with LiT now. Keep it up, brother.
Great smell.... wife now gives more mustache rides haha keep it goin
Being a Wisconsin guy had to get the Wisco whiskey and man the stuff smells great! Awesome product!
After a long day of working my beard is still soft and bounces back into place. My beard has never looked any better. The smell reminds me of sitting in a supper club, oak, drinking a whiskey old fashioned, cherry and vanilla, my favorite drink. I love the instructional videos that you do. I was never sure how to apply and how to use beard products.
think it is great , do you have beard wash/conditioner??
I'd like to offer this alternative use of beard balm. My husband is a trucker and is away often. I like to leave this jar open on my desk and smell it when I talk to him on the phone. In my mind he is always wearing wisco whiskey. Imagine my surprise when he comes home smelling like 420...
Only problem I had was the delivery with post office they kept changing my delivery date and blamed it on Covid lol. I love the product will definitely order more!
I would of added a photo, but it's 1:30am.. watching lit videos and decided to do this review thing since this was my first order from lit! So this scent is AMAZING! got a small sample of guilty pleasure .. loved that one to! just recently put in an order for Formula 420 oil & balm.. awaiting the order to review that as well.. but I absolutely love WISCO Oil & Balm!
The sent just isn't there and doesn't last at all don't think I'll be getting the wisco any more
Great quality & my wife loves the scent. That's a win win.
Loving the smell!!! Definitely reminds me of an old fashioned. I plan to try more but this I feel is going to be the daily one for me!!
First time order here! Scent is not overpowering. Packaging was much nicer than expected. Nice hand written note, and a sample of different oil than I ordered included! Very happy and will definitely be ordering again!
Ordered the Wisco oil and balm, was very pleased. The oil is light and doesn't leave your beard feeling greasy. The balm works great and doesn't weigh you down. The scent smells amazing and is not overpowering. Will happily order again.
Loved the smell today was first day using it very satisfied
The scent is great. It’s not overwhelming but lasts. Packaging was really nice and had a personalized message inside. I’ve been really impressed so far.
Love this scent, and the oil and balm leave my beard feeling soft without making my skin oily.
I would recommend this product,I’ll definitely be purchasing different items later
Great customer service, awesome beard oil & balm. Keep up the awesome work!
I will definitely rate it higher when I actually receive the product it showed that it was supposed to be here on Saturday but nothing I haven't received any updates from usps either through the shipping location all it shows is that it left WI on the 13th.....
Love the smell will definitely be buying more
I loved it. I also love supporting veterans in anyway I can. Even if it’s just a little bit. I also love that Anthony wrote a little “fun fact” on my box about visiting my hometown. And current town of Holdrege, NE. It’s a little, nothing town and I was shocked to hear that he had been here. What a cool little fact! And got me by such surprise! I will be ordering more for sure!
The Wisco whiskey oil and balm fucking rocks, I ordered that three times so this round I'm going to venture out and try the m-13. Keep crushing this Anthony
Just starting to take care of my beard, and why not start out with a Wisconsin Product by a Wisconsin Vet. It has a nice smell that isn't overpowering. Looking forward to trying out some different scents.
Thank you , looking forward doing business with you. Picture is from St Augustine vacation.
I loved the scent and the wife "REALLY" LOVED IT. (if you know what I mean.. wink, wink, nudge, nudge). Free sample in the box, free decals too. Again the personalized service is great, Anthony is doing it right in Wisconsin.
Very pleased with the oul and balm thoroughly enjoyed the guilty pleasure sample you sent so much. I ordered the oil and balm can't wait to try.
My son loved it.. ❤️ Thank you..
Found Lit by chance as a Facebook ad, and took a chance - best decision on beard oil ever! Wisco is my favorite (guilty pleasure is a close 2nd). Beard feels fuller, looks better, and smells heavenly. So glad I found these guys! Will be buying the full trio when I run out (Oil, Balm & Wash).
Smells awesome...this is my new daily go to!
This stuff is so , after every shower I throw the lube and balm in my beard the smell that comes from it Oh My F****** God unreal, my wife loves it I’d def be coming back for more scents Thanks Anthony
I don't have a beard but my husband does,he loves it
This is the cats ass! The smell is phenomenal. It last all day. The balm helps maintain my beard well. People say it’s a big difference. I tell anyone I meet with a beard to go here for the good stuff!
I tried Wisco Whiskey for the first time from the sample that came with my Texas Cedar order. It was so good that I had to have it. Now, that's how you upsell.
Keep up the hard work.
My husband is obsessed with this scent. He has multiple varieties of products and since I bought him yours he doesn't use anything else.
Love it the smell is awesome it covers my beard very well
This smells great!!! I can smell it all day at work!
From the packaging to the smell, perfect. I really like both products
Sweet and smokey but also some how fresh smelling without being overpowering.
Damn sure weren't lying when they said it smelled like an Old Fashion!! It smells AWESOME, feels great. And I'm proud to have it made by Vets, so I can help support them and what they've done for myself and this great country..
Bought Wisco for nephew and uncle who are both veterans,both said wife loves it. My wife loved Wisco until I used the relax now it’s all she wants me to use at night Thanks Lit Scouts out
Very impressed with your products first time using. Will be reordering shortly.
Our favorite scent by far!!!! I Luv it!!!
Don't Know Who The F We Are?
🧀 Wisconsin Based. 🇺🇸 Veteran Owned. 🤘 Wax Dipped Beard Oil, Beard Balm, Beard Everything Company. 🍺 Taking care of THIRSTY BEARDS in the Midwest